To design for the user, solving problems through empathy. To make a product or service more usable, enjoyable and accessible. Being able to optimize a task based on insights from observations and research.

To build visual interfaces for software or digital systems (websites, apps, etc.). I use color, typography and information architecture principles to create a visual concept that developers can integrate.

To focus on how users interact during a product experience, keeping present the interplay between “form” and “function”, to ensure that behavior patterns are implemented appropriately.

To identify usability problems based on mental models and recognized industry best practices and create tailored recommendations for improving products.

To identify issues using tools like heatmaps, screen recordings, and user interviews in order to observe behavior, and provide actionable recommendations for improving usability.

To integrate smooth transitions into interfaces, using motion as a form of feedback for users. To enhance user understanding and guide interactions through dynamic visual changes.

To craft experimental models of interfaces in order to show users, teammates, and stakeholders the potential state of the interface to gather feedback and approvals.

To integrate accessibility standards into platforms. Focusing on contrast, readability, and intuitive navigation. To ensure people can interact seamlessly with the product, regardless of ability.

To understand and integrate diverse viewpoints. Using alignment workshops and active listening to collaborate and drive outcomes that take into account different perspectives.