About
Who do I think I am?
Well, I’ve spent an arguably excessive amount of time observing how people think, biases, behaviour, patterns, all the wonderful ways our brains work, and the weird thing is… I made a job out of it!
During the day, I help people spot opportunities hiding in plain sight and get them a little closer to where they want to be. At night, I keep myself on my toes by stocking up on tea, and maintaining a questionable list of hobbies that occasionally makes people wonder if I have a twin.
So as a full-time curious person, I keep learning to improve the little corner of the world within my reach, and strongly believe that empathy is the compass that guides us forward.
Hi, I’m Estela Garcia Zamora and this is my Product design portfolio.
Brands I’ve helped:
Adobe Max
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TransAlta
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Sunkist
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Salvation Army
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Becel
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Shell
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Quadreal
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AMEX
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Microsoft Education
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Hologic
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RioCan REIT
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Adobe Max • TransAlta • Sunkist • Salvation Army • Becel • Shell • Quadreal • AMEX • Microsoft Education • Hologic • RioCan REIT •
Well, let's make something awesome together! 🌟
My experience over 13 years (helping products) has taught me that focusing on the user, applying the scientific method and sprinkling a bit of empathy can unlock great opportunities that products are often miss.
Translating between business goals, tech constraints and human needs allows solutions to emerge brighter, friendlier and kinder.
Now, if you would like to know more, please reach out!